If you love a fitness challenge, then Barry’s is the place for you.  The boutique fitness brand has been putting A-listers, Olympic athletes and brave individuals through their paces for over 20 years and has been described as ‘The Best Workout in the World’.  Their innovative techniques are designed to ‘shock’ the body, which promotes muscle build and weight loss.


Tell us a brief history of your brand – how it all began?

Barry’s was founded in 1998 in West Hollywood, LA by Barry Jay. It was the first of its kind, bringing strength training together with cardio on treadmills in a unique environment of red lights and nightclub style sound systems – and totally pioneered the type of boutique fitness studio that have now changed the face of the industry.

Where is your favourite spot in Belgravia?

I love Eccleston Yards. I do also have a soft spot for Grosvenor Gardens, because in a former life I used to nip out of the Telegraph offices on Buckingham Palace Road and sleep off hangovers in my lunch break.

What is your favourite memory/anecdote in/about Belgravia?

Probably first seeing our site – the agent had taken us around a very polished unit near Victoria station but it was too concrete and glass for us. She then told us of another site nearby and we walked over to Eccleston Yards. It needed work but we were so excited– straight away we saw the charm of the building and we knew from the first second it would make an amazing Barry’s studio and it hasn’t disappointed.

Talk us through your ideal day in Belgravia, where would you visit, eat, drink, shop, workout, relax?

I start with a breakfast bite and coffee from Baker and Spice, work out at Barry’s (obviously!), and go for a Cryotherapy treatment at LondonCryo. Lunch at The Jones Family Kitchen is always a favourite and I often head to the Thomas Cubitt in the evening for a pint of Guinness. I love Eccleston Yards of course and also have a soft spot for Grosvenor Gardens.

What is it that makes Belgravia so unique?

Belgravia’s mix is what sets it apart. There’s so much history (I’m a sucker for the architecture) but it’s also entwined with modern London. So, unlike its neighbouring areas you don’t feel as though everything is the same. For me, the most important thing is the real mix of people, a real community and Belgravia has that.

Keep up to date with Find Your Belgravia @Belgravia_LDN and follow Barry’s at @Barrysuk