Discover the winners of this year’s Belgravia in Bloom awards.

Belgravia’s floral displays were judged by Jane Macdiarmid, Grosvenor retail director; Simon Lewis, Grosvenor landscape manager; Delyth Price, Royal Horticultural Society; Lynda Owen, Royal Horticultural Society; Cally Squares, Belgravia Magazine editor; Kath Moss, director of gardens at Horatio's Garden; and Rosanna Falconer, long-time ambassador for Belgravia, creative consultant and writer.



Best Overall Winner: Bayley & Sage

Winner: Bayley & Sage, 141 Ebury Street, London, SW1W 9QW

Bayley and Sage shopfront

Best Overall Highly Commended: Neill Strain and The Buttery

Best overall highly commended: Neill Strain Floral Couture 

Best overall highly commended: The Buttery at the Lime Tree Hotel 

The Buttery shopfront
Neill Strain

Most innovative winner: Papouelli

Most innovative winner: Papouelli, 51 Elizabeth Street, London SW1W 9PP

Papouelli shopfront

Most innovative highly commended: ME+EM and Chelsea Textiles

Most innovative highly commended: ME+EM

Most innovative highly commended: Chelsea Textiles

Chelsea Textiles shopfront
ME+EM shopfront

Best interpretation of the theme: Enoteca Turi

Best interpretation of the theme: Enoteca Turi, 87 Pimlico Rd, London SW1W 8PH

Enoteca Turi

Best interpretation highly commended: Mosimann's and SMUK London

Best interpretation highly commended: Mosimann's, 11B W Halkin St, London SW1X 8JL

Best interpretation highly commended: SMUK London, 20-21 Eccleston Yards, London SW1W 9NF

SMUK shopfrnot
Mosimann's front entrance

Gold awards

Gold awards were given to: St Mary's Bourne Street, Loquet, Joanna Wood, Bayley & Sage Abode, The Hari, Café Kitsuné at Pantechnicon, and Howe

Joanna Wood shopfront
Bayley and Sage Abode shopfront

Silver awards

Silver awards were given to Cefinn, Poilâne, Les Senteurs, Catherine Best, Edward Bulmer Natural Paint, Pinch, Catherine Muller, Bonadea, Ochre, Nina Campbell, The Jones Family Kitchen, Biscuiteers, Boisdale of Belgravia,The Peninsula, Salt, and COMO The Halkin

Bonadea shopfront
Catherine Muller shopfront

Merit Awards

Merit awards were given to: Beulah London, Tissa Fontaneda, Motcombs, Coco de Mer, Louise Kennedy, Ganymede, Stullen, Studio Pottery London, Morena, Wild by Tart, Atis, Cox London, Robert Kime, Chestnut Bakery, WNU, Moyses Stevens, Penelope Chilvers, Daylesford Organic, Jerobaums, Jo Loves, Pepa London, Tomtom Coffee House, Peggy Porschen and Cubitts

Peggy Porschen shopfront


The winner of the Belgravia in Bloom People’s Choice Award for 2024, as chosen by the public is... Bayley and Sage!