Pioneering Sustainability: Belgravia in Bloom Leads the Way

Discover the ways in which Belgravia in Bloom 2024 is working to be more sustainable. More information will be revealed nearer the launch of the festival, which is taking place from 20 to 27 May. 

Key Sustainability Initiatives

1. The Royal Horticultural Society (RHS) is working in partnership with Belgravia in Bloom this year to help make the festival more sustainable. The RHS is introducing sustainable elements to the judging criteria, such as removing the best silk flowers category.  

2. In Eccleston Yards, Biscuiteers' display will only use British-grown flowers. 

3. Chestnut Bakery will repurpose its flower display for indoor decorations and props for photo shoots, as well as sharing them as gifts. 

4. Modern spectacle maker Cubitts is taking a sustainable approach to its floral window display by using dried flowers and foliage because of their longevity. 

5. Elizabeth Street jeweller Catherine Best is using British grown plants which have been grown in peat-free compost in an environmentally-friendly nursery. The potted live plants will use a mix of recycled and recyclable materials. 

Catherine Best

6. Italian restaurant Enoteca Turi is teaming up with florist Amarante London, a certified B Corp with excellent sustainability credentials. The florist farms seasonal stems, sources ethically and directly from Fairtrade farms, backs reforestation, and has already planted 100,000 trees.  

7. Pioneering plant-based paint specialist Edward Bulmer Natural Paint is using British-grown cut flowers and plants from the cutting gardens of the Thyme Hotel in the Cotswolds. It is using reusing planters made of recycled wood, which were used for last year's Belgravia in Bloom. Paying homage to the English country garden, the shop's window display will feature young plants from Edward and Emma Bulmer's garden in Herefordshire, while others will be sourced from local, family-run nurseries. After the show, the plants will be replanted. 

8. Five-star boutique hotel The Hari is joining forces with florist Atelier Emmanuel to create an installation using British-grown flowers. 

9. Luxury hotel COMO The Halkin's display will be made from recycled chicken wire, biodegradable wool and moss. The flower display will be 100% compostable and locally-sourced as much as possible. 

10. Daylesford Organic is using native British wildflowers in its display that were grown at its Cotswold farm. Daylesford is also considering World Bee Day (20 May) in its installation to celebrate the important pollinators. 

11. Howe's display will feature flowers and plants that are planted in soil and will continue living for months after the event, as well as UK-grown cut flowers. The Pimlico Road showroom aim to use branches that are the waste products from woodland thinning, creating better tree health in London. The planters used will mostly be repurposed and reused containers.