For the fifth edition of the floral festival, Belgravia in Bloom goes virtual. The festival which coincides with the RHS Chelsea Flower Show typically sees Belgravia’s independent and esteemed retailers adorning their beautiful boutiques with blooming florals.



Launching Belgravia in Bloom, we kick off with someone used to keeping Belgravia blooming all year round, Gardener, Dean Evans. If you have any green-fingered queries or questions send them through to us and will be responding to questions on Friday.

Tag our Instagram handle @Belgravia_LDN on your favourite Belgravia in Bloom throwback images, for us to share on our channel. Or, if you happen to be taking your daily exercise in Belgravia, share pictures of your favourite floral shopfronts lining the streets you see today.


Belgravia in Bloom has had a variety of themes, from the inaugural Royal theme, to children’s storybooks, Frida Kahlo inspired Belgravia in Bloom and last year’s The Language of Flowers. Vote on some of the iconic floral shopfronts and tell us your favourites throughout the years.

Plus, Moyses Stevens one of London’s most well-established florists, shares a tutorial – useful for anyone with a budding interest in floristry.

Website: Moyses Stevens
Social: @moysesstevens



Belgravia is home to one of the world’s most esteemed flower arranging schools and tutors, Judith Blacklock. Judith has written seventeen books on flower arranging and is editor of Flora magazine, renowned worldwide for her flower arranging courses. Judith Blacklock hosts a takeover of the @Belgravia_LDN stories to share some of her green-fingered top tips.

If you find that Judith’s wise words spark your interest, Judith’s online floral arranging course is now offering 10% off.

Website: Judith Blacklock
Social: @judithblacklockflowerschool


We launch our Belgravia in Bloom competition, comment on the post and tag your hero to be in with a chance to win a blooming marvellous prize.



Ahead of the bank holiday weekend, get the answers to those greening questions you asked our landscaping team at the beginning of the week.


View some of the most inspired floral dishes that Belgravia has to offer.

Daylesford Organic, ethical farm and produce brand show you how to create beautiful floral foraged headdresses.
Website: Daylesford Organic
Social: @daylesfordfarm



Showing Belgravia in Bloom from your perspective, we use the wonderful floral images that our @Belgravia_LDN community have tagged us in. Showing us Belgravia through the eyes of our followers.